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Dana Stanley

Greenbook’s Chief Revenue Officer

Archive: MMR Research

Owning Our Destiny: A Strategic Response to Supplier Pressures

GRIT

Owning Our Destiny: A Strategic Response to Supplier Pressures

The insights supply side faces structural shifts, not trends. Agencies must prove their value through sharper connection, creativity, and innovation.

Matthew Lintern

Global CEO at MMR Research

November 17, 2025

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