path to purchase
Unleashing the Value of Customer Intent and Intelligent Interventions
3 min read
Customer purchase intent in completing online shopping sessions.
Rogayeh Tabrizi
CEO at Theory+Practice(TAP)
3 Ways the Customer Journey is Changing Post-Pandemic
4 min read
If you’re working off a strategy that doesn’t address data privacy concerns, rapid digitization, and your online presence, you’re behind the pack.
Romy Jacobs
Freelance Market Research Analyst
The Rise of the Super Shopper in Omnichannel Retail
5 min read
They expect to get what they want, how they want it, when they want it, and at the best possible price. How to appeal to this new breed of savvy shopp...
Nicole Alfano
Senior Product Manager at Behaviorally (Formerly PRS)
Bringing a New Product To Market: Bridging the Divide Between Insights and Activation Through Data Strategy
3 min read
How Nationwide designed a debt-reduction product with differentiated market features.
Dave Stewart
Vice President at ENGINE
Improving Omnichannel Outcomes Through Thick and Thin
5 min read
Uncovering and decoding the shopper’s journey.
Alim Barnes-Gaskins
Insights Analyst, Behavioral Qualitative at PRS IN VIVO
Enhancing Attribution Analytics with Economic-Based Segmentation
3 min read
Segmentation and attribution can be combined by marketers, helping to optimize budgets and expand target reach
Christian Bartens
Marketing Measurement Leader at Equifax
Why Your Marketing Department Needs Data. Right Now!
4 min read
It’s critical to have an accurate, up-to-the-minute view of how customers are making decisions and how they’re ‘scoring’ the business.
Mark Simon
Is Path to Purchase the Road to Perdition?
4 min read
Is there anything like a shopper journey? The answer is sometimes yes and sometimes no.
Steve Needel,
Using Predictable Irrationality To Drive The Purchase Process
4 min read
Whether you buy into it or not, Dan Airely’s term “Predictably Irrational”, is a great descriptor of human behavior in its native form.
Ellen Woods