Global digital research agency MetrixLab has appointed Clare Chai as Managing Director for Greater China. Clare, who has worked for MetrixLab in the past, returns to the company to start her new role on 8 August. As Managing Director, she will lead the office and drive growth in the region.
Clare has more than 15 years’ experience in the research industry. As well as holding the role of Senior Client Director at MetrixLab, she has worked in various other international and local agencies, including Synovate, Kantar Added Value, WisdomAsia and Miaozhen Systems. This experience has given her a valuable combination of global perspective and local market insight. Clare will also use her extensive expertise in research methodologies and data integration to bring fresh ideas to the team.
Commenting on her move, Clare said: “It feels good to come back to the MetrixLab family. A reliable and creative strategic partner for its clients, MetrixLab offers comprehensive and unique research solutions. It is also a forward-looking company. As the Chinese market is experiencing rapid development and changes, MetrixLab's adaptability and flexibility differentiates it in the industry; and that’s a big attraction for me. Most importantly, I look forward to leading the dynamic and diverse Greater China team, to build up the MetrixLab brand in the region.”
Jan Willem Gerritsen, MetrixLab Executive Officer, added: “Clare has a strong professional background and a solid understanding of both the local and global markets. She is also passionate about innovative approaches that translate into business impact for our clients. As Managing Director of our Greater China office, she will be a real asset in driving growth for MetrixLab in this fast-moving market. I am delighted that Clare has chosen to rejoin MetrixLab.”
MetrixLab provides consumer insights that drive smarter business decisions. A truly global digital research agency, we pioneer new technologies and integrate multiple data sources to push the boundaries of research. This enables our experts to provide high-quality insights at scale, at speed and for an unparalleled value. In just one decade, we’ve grown rapidly and now work with more than half of the world’s top 100 brands.
Our expertise, passion, and solutions enable our clients to succeed in product innovation, brand engagement and customer value in over 90 countries. MetrixLab is part of the Macromill Group.
This content was originally published by MetrixLab .