Toluna Sets the New Standard for ‘Real-Time Research’
Couples DIY Survey and Analytics Platform with Real-Time Survey Community to Deliver 1,000+ Nationally Representative Survey Responses within Hours in 21 Countries.
Toluna, leading provider of on-demand, real-time digital consumer insights, today announced another significant milestone in its quest to digitally transform market research. The launch of a true, unrivalled ‘Real-Time Research’ offering.
Toluna fuses its innovative QuickSurveys DIY Survey and Analytics Platform with the Toluna.com survey community and, with a click of a button, users can now receive 1,000+ nationally representative survey responses in 21 countries. All projects complete within a few hours to less than a day.
“Since 2010, we’ve been singularly focused on building our business to deliver real-time insight to customers, and power their decision making,” said Frederic-Charles Petit, CEO, Toluna. “The Toluna.com survey community was built to engage survey respondents in real time, and when fused with our DIY survey and analytics platform, customers can obtain consumer insight in real time – globally. Speed and technology are the new standards to digitalize the market research industry.”
“When I demonstrate QuickSurveys to marketers, they are blown away,” said Mark Simon, Managing Director, Toluna North America/Toluna Digital. “We help them react quickly, become agile, and access research to make more informed decisions – no matter the time constraints.”
QuickSurveys is the most advanced DIY market research platform on the market. The survey engine is easy-to-use, provides a suite of customizable survey designs, ready access to survey respondents, in addition to best-in-class reporting, analysis and visualization tools all within a single user interface.
Toluna guarantees 1,000 completed interviews within a few hours to less than a day in the following 21 countries:
- North America: The United States and Canada.
- South America: Brazil and Mexico.
- EMEA: United Kingdom, France, Germany, Italy, the Netherlands, Poland, Spain and Russia.
- Asia Pacific: Australia, India, Singapore, Indonesia, China, Japan, Malaysia, Thailand and South Korea.
Clients include Amazon, Walt Disney, P&G, Samsung, Colgate, Coca-Cola, dunnhumby and many more.
Toluna is a leading provider of real-time digital consumer insights and empowers companies to brainstorm ideas, uncover new business opportunities and answer their questions in real time. Toluna is transforming the way marketing decisions are made by bringing consumers and brands together via the world’s largest social voting community of nine million members across 49 countries. This real-time access to consumers is coupled with its state-of-the-art, market research survey and analytics platform. Toluna has 18 offices in Europe, North America and Asia Pacific.
Vice President, Global Marketing