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Focus on APAC
Consumer trends, tech, and brand insights from Asia Pacific's top market research voices.
The AI Divide: Navigating the New Research Landscape
A 2026 industry survey explores how AI-enabled agencies are reshaping market research, from workflows and skills to client expectations and value crea...
Piers Lee
Founder and Managing Director at Novema
About this channel
Focus on APAC delivers expert commentary, case studies, and data-backed analysis from one of the world’s fastest-growing regions. Explore how cultural nuance and digital transformation are redefining insights and innovation in APAC.
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The AI Divide: Navigating the New Research Landscape
A 2026 industry survey explores how AI-enabled agencies are reshaping market research, from workflows and skills to client expectations and value crea...
Piers Lee
Founder and Managing Director at Novema
Beyond AI: Why the Future of Research Depends on Trust, Not Just Technology
As AI speeds research production, insights leaders must focus on building stakeholder trust, ownership, and action, not just generating findings.
Nizar Maulana
Product Research Lead at Bluebird Group
Improving Data Quality with Rapport and Relationship-Building
Online research chased speed over quality. Discover why rapport, trust, and legitimacy drive stronger engagement and better data than quick fixes.
Nitika Chaudhary
Co-Founder/CEO at Survey Sherpa
Digital Empathy: When Technology Stops Being Cold and Starts Being Kind
Speed alone makes CX feel cold. Discover digital empathy, designing tech that builds trust, confidence, and inclusion beyond faster interfaces.
Lolitta Suffian
Senior Vice President, Customer Experience at Bank Simpanan Nasional
Trend Fatigue: Why Local Beauty Brands Need to Stop Chasing and Start Listening
Indonesia’s beauty market is booming. Local brands win by deeply understanding consumers—an edge multinationals can’t easily replicate.
Feby Ramadhani
Senior Product Researcher at ParagonCorp
The Rise of Solo Consumers: Why Brands Must Redesign Value for an Individualized Economy
The rise of solo consumers is reshaping research and marketing. Brands must shift from household assumptions to smarter, insight-led support systems.
Parinyaporn Srangsomwong
Head of IMC & Digital Marketing (CE) at Thai Samsung Electronics Co., Ltd
Being Talked about Is Not Always Good for Brands
Being talked about isn’t always a win. Explore when talkability helps brands grow and how to plan campaigns that drive results.
Ramanathan Vythilingam
Associate Professor at Nanyang Business School
Word of the Year 2026? Be WEIRD…It Is Your no.1 Asset
In an AI-saturated world, using LLMs isn’t enough. The real challenge is standing out when everyone has the same tools.
Dave McCaughan
Founder & Storyteller at BIBLIOSEXUAL
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