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Executive Insights
Executive-level conversations shaping the future of market research — brought to you by MRII.
The AI Gap and How to Measure It
5 min read
Discover how the AI Proximity framework measures consumer trust in AI and turns research into actionable business strategy.
Idil Cakim
Founder & CEO at Iris Flex
About this channel
Executive Insights brings together leadership perspectives shaping the future of market research. Explore content sourced from MRII’s Insights and Innovators Podcast, Greenbook’s CEO Series, and other exclusive interviews with executives driving transformation in data, technology, and market intelligence. This channel highlights AI adoption, predictive analytics, business strategy, and the evolving role of insights—providing decision-makers with forward-looking, practical guidance.
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Market Research Institute International (MRII)
Editorial Team
Latest
The AI Gap and How to Measure It
5 min read
Discover how the AI Proximity framework measures consumer trust in AI and turns research into actionable business strategy.
Idil Cakim
Founder & CEO at Iris Flex
Why Your Insights Team Already Has the Answers (And Can't Find Them)
5 min read
Discover how AI-powered knowledge management helps research teams unlock existing insights and drive better business decisions.
Daniel Graff-Radford
CEO at Discuss
Structured Learning for the Agentic Insights Leader
7 min read
Build an AI learning agenda for insights leaders to develop the skills needed for AI-enabled research, decision-making, and knowledge work.
James Cummings
Board of Directors, Member at Market Research Institute International (MRII)
Curiosity and Creativity Won’t Be Replaced by AI. They’ll Define Who Thrives Because of It
5 min read
AI will speed research, but human curiosity and creativity remain essential. Ed Keller explores the skills that will matter most in an AI-driven futur...
Ed Keller
Executive Director at Market Research Institute International (MRII)
Beyond Insights: Shaping Business Decisions and Strategy with Vijay Raj
6 min read
In Market Research Institute International’s Insights and Innovators podcast, Vijay Raj shares how insights teams can evolve from research providers t...
Ed Keller
Executive Director at Market Research Institute International (MRII)
A.I.: The Good, The Bad, The Ugly
6 min read
AI is reshaping data and business structures. Will your transformation balance speed with rigor, trust, and authentic decision-making?
Finn Raben
Founder at Amplifi Consulting
Optimistic, but Not Yet Ready: What Our Latest MRII Study Reveals about the Future of Insights
5 min read
Market Research Institute International study finds an optimistic field despite AI lag and skill gaps. The future belongs to those who turn insights i...
Ed Keller
Executive Director at Market Research Institute International (MRII)
Introducing the Infinity Growth Loop
4 min read
Pavi Gupta’s Infinity Growth Loop shows how AI and insights fuel each other—starting with human understanding to drive smarter, continuous decision-ma...
Pavi Gupta
Board of Directors, Member at Market Research Institute International (MRII)
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