Social Media Listening
previously hosted on
Friday, Jan 26th at 1:00 PM ET
Introductory Presentation by Greenbook + Tech Demos with Live Q&A
Social media listening is a powerful tool that allows businesses to tap into the vast amount of data available on various social media platforms. By monitoring and analyzing conversations, trends, and sentiments, companies can gain a deep understanding of their target audience's preferences, needs, and opinions.
This event is an unparalleled opportunity to gain insight into how social media listening can transform your approach to market research, enhance customer understanding, and help optimize your marketing strategies. You’ll learn from industry experts about practical applications to leverage real-time insights to stay ahead in a fast-paced digital landscape, spotting emerging trends, and maximizing ROI by allocating resources where they have the biggest impact.
Agenda
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Demo
presented on January 26, 2024
Nichefire helps companies identify and predict the impact of emerging consumer, economic, political, and societal trends on their brands and consumers. In this presentation, we will share case studies and demonstrate the powerful benefits of cultural insights and how the wealth of data that comes from social, search, news, web traffic, and more can help you predict opportunities for marketing, product innovation, brand activations, and more.
Class
presented on January 26, 2024
Lenny Murphy gives us a brief overview of the evolution of social media listening, it's role in creating impact for insights and analytics organizations, and what the future might hold as technology continues to create scale, remove technical barriers, and unlock new value creation for these tools.
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Demo
presented on January 26, 2024
Converseon is a leader in AI-powered analysis and insights of social listening and associated voice-of-customer data. Our mission is simple: provide the world's best quality social listening data and associated insights and help clients integrate these across the organization to drive business results
Key Takeaways
Strategies for Effective Social Media Analysis
Learn to navigate and analyze the vast data landscape of social media.
Actionable Insights for Business Growth
Discover how to transform social media chatter into strategic business decisions.
Tools and Technologies
Get an up-close look at the latest tools and technologies driving social media research today.
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