Video Intelligence & Visual Insights

For many, videos represent a way to scroll through the day eight seconds at a time. For many insights professionals, they represent an ocean of untapped potential – an ocean into which they continue to pour even more potential although fully expecting to recover only a small fraction of it.

Video feedback tools, however, continue to increase in power, enabling organizations to surface more engaging and intimate insights while leveling up video’s impact with other types of data. These platforms collect, capture, process, and analyze video and turn it into structured, searchable and often quantified datasets.

Video intelligence and visual insights features include:

• Easy video capture - respondents can record directly via web or mobile
• AI tagging & thematic analysis - identify themes, keywords, and categories in verbal content
• Emotion & facial coding - detect smiles, frowns, etc. to quantify emotional reactions
• Highlight reel creation - turn a set of verbatims into a cohesive video narrative

However, the primary goal is to move beyond highlight reels and treat video with the same rigor as other kinds of data. Regardless of the source, whether from CX and VoC programs to UX research and ongoing insight communities to social media, you’ll want to know where video intelligence belongs in your stack and how technology can help.

Take the next step from watching videos to processing them, analyzing them, and leveraging them to their full potential. And March the 4th be with you!

Who should attend?

• Insights & research leaders evaluating video based methods
• CX & VoC owners upgrading from verbal-only to video feedback
• UX & product researchers who want better ways to mine & reuse footage
• Analytics & data strategy leads wanting to elevate video alongside other data
• Agency teams & internal “storytellers” who need video backed narratives