Advertisement Advertisement

B2B Mystery Shopping: Less is More

overview image

Challenge

The challenge of B2B Mystery Shopping is to focus on a small number of need-to-know information points and to drill down on those points to get as much in-depth information as possible. If the mystery shopper is given too many information points to research, the information will likely be of little value to the client.

Solution

The solution is to reduce the number of information points to a small number of need-to-know information targets: aim small, drill deep,

Result

Aim small, drill deep: the result will be high-quality, indeph information on information points that are critical to a company's success.

Supporting Documents

This content was provided by Customer Foresight Group, Limited. Visit their website at http://www.customerforesight.com


Company profile

Customer Foresight Group, Limited

Toronto, Ontario, Canada
Telephone: (416) 651-0143
Email: enrico@customerforesight.com
Website: http://www.customerforesight.com
About Customer Foresight Group, Limited: Customer Foresight Group provides customized Competitive Intelligence and Market Research services to private sector companies.
http://www.customerforesight.com