B2B Mystery Shopping: Less is More
The challenge of B2B Mystery Shopping is to focus on a small number of need-to-know information points and to drill down on those points to get as much in-depth information as possible. If the mystery shopper is given too many information points to research, the information will likely be of little value to the client.
The solution is to reduce the number of information points to a small number of need-to-know information targets: aim small, drill deep,
Aim small, drill deep: the result will be high-quality, indeph information on information points that are critical to a company's success.