HMS Design and their client are in the process of updating the client’s brand of ethnic hair care products and understanding the end client’s brand equity. And — they only had 1 week to get the needed insights!
IIMPronto by Insights in Marketing: A quick turn in-person or online qualitative or quantitative research approach for when traditional timelines won’t work. iimPronto delivers consumer insights and feedback in just 7 days including a report with insights and recommendations.
We’ve developed a simplified screening process that enables us to more quickly:
- Recruit up to 30 qualitative respondents.
- Execute up to 5 quantitative monadic cells with 200 respondents/cell.
- Recruit valued and diverse consumer groups.
We’ve also streamlined our analysis process so we can get you a report with insights and recommendations in just a couple of days.
Client was confidently able to land on a positioning and move forward to develop new packaging in time for their key retailer meeting.