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Dr. Miracles Positioning with HMS Design

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HMS Design and their client are in the process of updating the client’s brand of ethnic hair care products and understanding the end client’s brand equity. And — they only had 1 week to get the needed insights!


IIMPronto by Insights in Marketing: A quick turn in-person or online qualitative or quantitative research approach for when traditional timelines won’t work. iimPronto delivers consumer insights and feedback in just 7 days including a report with insights and recommendations.

We’ve developed a simplified screening process that enables us to more quickly:

  • Recruit up to 30 qualitative respondents.
  • Execute up to 5 quantitative monadic cells with 200 respondents/cell.
  • Recruit valued and diverse consumer groups.

We’ve also streamlined our analysis process so we can get you a report with insights and recommendations in just a couple of days.


Client was confidently able to land on a positioning and move forward to develop new packaging in time for their key retailer meeting.

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Insights in Marketing

Insights in Marketing

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Telephone: (847) 853-0500
About Insights in Marketing: Insights in Marketing (IIM) is a marketing research firm that delivers in-depth and actionable insights inspired by the consumer voice.

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