Japanese food company needed a strategy to take a new soybean from seed development to crop production to food production

Japanese food company developed a proprietary soy seed and needed a comprehensive plan for seed development, crop production, and product development.

Secondary research; in-depth interviews; strategic analysis

The company was able to enter a partnership with an agricultural cooperative to develop the seed and grow the production crop; enter into an alliance with a soy crushing facility; and set up a consumer-facing food products company. Geo Strategy Partners provided the business planning and partnership development.