TGM Research Brings Consumer Insights to Vietnam’s Sustainability Transition at PRO Vietnam Workshop 2026

As Vietnam moves toward stricter Extended Producer Responsibility (EPR) requirements and a more circular economy, businesses face a critical challenge: aligning sustainability goals with actual consumer behavior. While environmental awareness is increasing, gaps remain between what consumers say they support and the actions they take in daily life.

At the PRO Vietnam Member Communication & Connection 2026 Workshop, TGM Research shared findings from its Waste Segregation at Source in Vietnam 2025 study. The presentation highlighted key barriers affecting consumer participation, including concerns about recycled packaging quality, doubts about the effectiveness of waste segregation systems, and the need for more convenient recycling practices. By introducing a consumer-centric perspective, TGM Research helped connect industry sustainability objectives with real-world public attitudes and behaviors.

TGM Research’s findings were integrated into workshop discussions and PRO Vietnam’s 2026 roadmap as a consumer‑facing input to strengthen the recycling ecosystem. The study clarified priority behavioural barriers (including the 65% sustainability interest among 15–24s and the perceived ‘remix’ problem), giving brands and industry stakeholders actionable direction: simplify and make sorting visible to younger audiences, proactively communicate the safety/premium nature of recycled materials, and build transparency into collection processes to restore trust. TGM also offered follow‑up resources (the Waste Segregation at Source in Vietnam 2025 report and the TGM Global Sustainability Report 2024) to help organisations operationalise these recommendations.