Trendhim Captures Swiss Brand Awareness with Rapid Omnibus Study

Our client wanted to assess and increase its market penetration and brand recognition in Switzerland quickly and affordably. The challenge included:

1. Achieving a representative sample within Switzerland's relatively small but high‑purchasing‑power population
2. Eliciting candid consumer opinions in a culture that tends toward measured, neutral responses, and
3. Complying with Switzerland's strict privacy and data‑protection requirements.

The stakes were strategic: Client needed timely, reliable insights to guide marketing and positioning decisions in a fast‑moving fashion market spotlighted by new brands relocating to Zurich, without the delay or cost of a full bespoke study.

TGM Research ran a brand‑tracker style Omnibus study for the Swiss market. Using its online omnibus infrastructure and proprietary panel access, TGM delivered a cost‑effective, representative N=1000 survey of the general population, handling sample targeting, data collection, cleaning and processing.

The Omnibus approach provided rapid turnaround and sampling techniques designed to deliver representative cross‑sectional data while following Swiss privacy and data‑protection standards, enabling Trendhim to gauge current brand recognition without the time and cost of a bespoke large study.

The research enabled the client to:

1. Reach 500 Australian consumers through a single omnibus study
2. Assess market potential before committing to expansion investments
3. Understand consumer preferences and purchasing behavior within the men's accessories category
4. Reduce research costs and project timelines
5. Make evidence-based market-entry decisions with greater confidence