Zeldis Research Cuts Qualitative Reporting Timelines by 40% with Quillit

Internal bandwidth and the need to keep the findings relevant placed pressure on Zeldis Research following their fieldwork. After conducting 10 in-depth interviews (IDIs) with key employer benefit decision-makers via Zoom, the team needed to quickly synthesize hours of complex qualitative discussion data into a market-ready report and presentation.

The traditional, manual process of transcribing, reviewing, coding, and extracting quotes threatened to extend the reporting timeline and delay the delivery of these critical insights to the broader market.

Zeldis streamlined this intensive synthesis process by integrating Civicom’s Quillit into their analytical workflow, allowing the team to accelerate their reporting timeline without sacrificing depth of insight. Despite the interviews being conducted externally via Zoom due to budget constraints, the raw video files were seamlessly uploaded directly to the Quillit platform to leverage its advanced analytics suite.

The research team provided Quillit with the specific contextual framework, thematic objectives, and target audience definitions governing the study. The tool was then prompted to generate an executive-level summary of key findings, along with answers to 12 highly specific research questions mapped directly to the original discussion guide.

To ensure all insights were directly grounded in the project data, the project moderator utilized Quillit’s interactive user interface featuring clickable citations. This side-by-side pane mapped the AI-generated findings directly to the corresponding verbatim respondent quotes, providing total traceability and allowing the moderator to rapidly validate the evidence in real time.

Using Quillit, Zeldis Research reduced reporting time by 40% by consolidating key findings and automating target question summaries. The moderator could directly trace each finding to source quotes via the clickable citation pane, ensuring validation and preserving depth and accuracy. Quillit also automated evidence capture by surfacing respondent quotes for report enrichment, allowing Zeldis to deliver a market‑ready report and presentation faster while optimizing operational bandwidth.