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Ameritest

Company Description

Understanding brands is a part of our daily experience. Specifically, we focus on advertising and brand communication research. We work with Fortune 500 brands on positioning and strategy using unique, data and imagery-driven research techniques. Ameritest® studies advertisements to discern which work, which don't, which are close—and why. In addition to the evaluative measures and diagnostics provided by many copy testing services, Ameritest innovations include Picture Sorts®, Flow of Attention®, and Flow of Emotion®. These proprietary, non-verbal techniques provide information about how your concept, TV, print, radio, or online advertising really works by allowing you to explore the cognitive processes of your customer and the emotional structure of your ad. They are particularly useful in understanding "feeling" or "emotional" ads, as well as rational "thinking" ads.

Affiliations:
  • AMA (United States)
  • ARF (United States)
  • ESOMAR (International)
Company type:
  • Full Service Market Research
Telephone:
(505) 856-0763
Fax:
(505) 856-3388
Address:
4841 Tramway Ridge NE
Albuquerque, New Mexico, 87111
United States of America
Region:
New Mexico
Countries where research is conducted:
United States of America
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From the blog: Innovative Marketing Research

In Making a Story

When I began my career in communications and brand research, I thought of my previous careers as trunks to be stored away in the mind’s attic—perhaps pulled out in a far-distant future when I had time for reflection, meandering beach … Continue reading →

What’s The Reality Of Your Perception?

Years ago, Rolling Stone was struggling to make its numbers. Readership wasn’t the problem. The issue was media buyers’ perceptions of the magazine. And their perceptions were ruling their decision to not buy the Stone’s advertising space, which was critical to keeping the … Continue reading &

Read more »
“A Memorable Impression: How to create brand memories in advertising”

In the June 2017 article for Quirk’s Media, Ameritest CEO, Chuck Young, delves into how marketers can sell to the “three brains” of the consumer: Physical, Emotional and Conceptual. You can read it here: https://www.quirks.com/articles/how-to-create-brand-memories-in-advertising