Advertisement GRIT 2016

Ameritest

Company Description

Understanding brands is a part of our daily experience. Specifically, we focus on advertising and brand communication research. We work with Fortune 500 brands on positioning and strategy using unique, data and imagery-driven research techniques. Ameritest® studies advertisements to discern which work, which don't, which are close—and why. In addition to the evaluative measures and diagnostics provided by many copy testing services, Ameritest innovations include Picture Sorts®, Flow of Attention®, and Flow of Emotion®. These proprietary, non-verbal techniques provide information about how your concept, TV, print, radio, or online advertising really works by allowing you to explore the cognitive processes of your customer and the emotional structure of your ad. They are particularly useful in understanding "feeling" or "emotional" ads, as well as rational "thinking" ads.

Affiliations:
  • AMA (United States)
  • ARF (United States)
  • ESOMAR (International)
Company type:
  • Full Service Market Research
Telephone:
(505) 856-0763
Fax:
(505) 856-3388
Address:
4841 Tramway Ridge NE
Albuquerque, New Mexico, 87111
United States of America
Region:
New Mexico
Countries where research is conducted:
United States of America
see full list »

My Rating

You must be a logged in GreenBook user to rate this vendor.

Please log into your account to continue. Don't already have a GreenBook account? Register now.

Notes

You must be a logged in GreenBook user to add notes for this vendor.

Please log in to add a note for this vendor. Don't have a MyGreenBook account? Register your free account now.

Tags

You must be a logged in GreenBook user to tag this vendor.

Please log into your account to continue. Don't already have a GreenBook account? Register now.

From the blog: Innovative Marketing Research

Happy Father’s Day

What happens when a brand lets the characters of an ad become the hero? A heartwarming ad that engages viewers with the brand. Continue reading →

Happy Mother’s Day

We’ve all felt the lasting impression powerful advertising can have on us. This Mother’s Day we wanted to share a few ads that really speak to us and harness the powerful emotions we associate with our moms. Enjoy! Continue reading →

Food for Thought: Talking About Taste in Advertising

According to Health World,  www.healthworldeducation.org, memories can actually affect taste. Recalling a positive memory about eating a certain food can make a present experience more enjoyable. Since advertisers build memories around their brands (what we call “branded memories”), demonstrating a

Read more »