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Ameritest

Company Description

Understanding brands is a part of our daily experience. Specifically, we focus on advertising and brand communication research. We work with Fortune 500 brands on positioning and strategy using unique, data and imagery-driven research techniques. Ameritest® studies advertisements to discern which work, which don't, which are close—and why. In addition to the evaluative measures and diagnostics provided by many copy testing services, Ameritest innovations include Picture Sorts®, Flow of Attention®, and Flow of Emotion®. These proprietary, non-verbal techniques provide information about how your concept, TV, print, radio, or online advertising really works by allowing you to explore the cognitive processes of your customer and the emotional structure of your ad. They are particularly useful in understanding "feeling" or "emotional" ads, as well as rational "thinking" ads.

Affiliations:
  • AMA (United States)
  • ARF (United States)
  • ESOMAR (International)
Company type:
  • Full Service Market Research
Telephone:
(505) 856-0763
Fax:
(505) 856-3388
Address:
4841 Tramway Ridge NE
Albuquerque, New Mexico, 87111
United States of America
Region:
New Mexico
Countries where research is conducted:
United States of America
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From the blog: Innovative Marketing Research

How Well-Crafted Research Will Leave You Shouting, “Dilly Dilly!”

I recently found myself in conversation with colleagues about the recent article by Tom Denari in which he describes copy-testing as a “usually blunt instrument that beats out the sometimes unexplainable magic of an ad or campaign.” Sticking with the “Dilly … Continue reading →

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