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Ameritest

Company Description

Understanding brands is a part of our daily experience. Specifically, we focus on advertising and brand communication research. We work with Fortune 500 brands on positioning and strategy using unique, data and imagery-driven research techniques. Ameritest® studies advertisements to discern which work, which don't, which are close—and why. In addition to the evaluative measures and diagnostics provided by many copy testing services, Ameritest innovations include Picture Sorts®, Flow of Attention®, and Flow of Emotion®. These proprietary, non-verbal techniques provide information about how your concept, TV, print, radio, or online advertising really works by allowing you to explore the cognitive processes of your customer and the emotional structure of your ad. They are particularly useful in understanding "feeling" or "emotional" ads, as well as rational "thinking" ads.

Affiliations:
  • AMA (United States)
  • ARF (United States)
  • ESOMAR (International)
Company type:
  • Full Service Market Research
Telephone:
(505) 856-0763
Fax:
(505) 856-3388
Address:
4841 Tramway Ridge NE
Albuquerque, New Mexico, 87111
United States of America
Region:
New Mexico
Countries where research is conducted:
United States of America
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From the blog: Innovative Marketing Research

Connecting The Dots: How Brands Can Play In The Political Arena

  When a brand tries to play in the political space, it needs to follow the rules of the game. When done right, the messaging can be powerful and make consumers feel better about the brand. However, when done wrong, … Continue reading →

Season’s Greetings from Ameritest

All data leads to one conclusion: The Holidays are here…and we couldn’t be happier to take this opportunity to pause and wish you the most important gifts of the season: the love of friendship, great health and abundance! We also … Continue reading →

The Power of the Montage

Scott McCloud, author of “Making Comics” and “Understanding Comics” says, “When part of a sequence, even a sequence of only two, the art of the image is turned into something more.” In the world of advertising, this ‘something more’ is … Continue reading →