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Dana Stanley
Greenbook’s Chief Revenue Officer
Strategic Sample Blending by EMI Research Solutions
Strategic Sample Blending combines multiple panels intentionally to reduce bias, boost feasibility, and deliver more reliable data.
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What is Strategic Sample Blending
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Strategic sample blending takes sample blending to the next level and is the best sample design to ensure confident business decisions. It is blending three or more sample providers, but the selection and blending of the selected providers is done in an intentional and controlled manner. Providers a...