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Ad-to-Cart Effect by eye square
eye square’s Ad-to-Cart Effect allows the advertising effect of social media ads to be directly visible in the online shop.
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What is Ad-to-Cart Effect
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A core question of advertising effectiveness research is the influence of advertising on the consumer purchasing behavior. Often, this research relies on simple survey data.
However, rather than relying solely on questionnaires and KPIs, eye square’s Ad-to-Cart Effect allows the advertising effect...
Key features:
Effectiveness of Social Media Ads
Test social media ads in a natural live environment and then respondents go to the ecom site and make a purchase. The control goes through the same methodology with no ad exposure. We measure the effectiveness of the ad based on their ecom purchase.
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