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Further's technologies and expertise will help you do superb online research. You'll get there faster and make better, more informed decisions. Our online platforms - Together and Tandem, help you stay relevant with consumers who can use mobile, desktop and tablet devices to share their moments, rituals, preferences and opinions anytime, any place. We also have the in-house research expertise and client support to help you along the way, unlocking fresh insight, new ideas and thinking. Use Further's software for communities, bulletin boards, customer experience tracking, diaries, mobile-ethnography, pre-tasking, concept testing, UX and product/service design, co-creation, customer journeys, insight crowdsourcing and more.
4 Wellesley Terrace , Hoxton
London, N1 7NA
Beverly Hills , California , 90210
United States of America
Tandem is a new online research tool that uses smartphones and connected devices to engage with participants. Developed by Further, it delivers the online researcher unparalleled access to target audience lives, accelerating the journey from people to data, and from data to insights and ideas. Tandem was born out of a crisis in market research. Smartphone technology has rapidly increased the speed at which we all play, work and share. The pressure is on for researchers to deliver results to clients at the same pace. It has challenged researchers to maintain a rigorous approach, whilst at the same time engaging participants effectively. With people's time becoming ever more precious, it has never been more difficult to encourage individuals to take part in research projects from start to finish. It is little surprise then, that terms like ‘engagement’ and ‘incentivisation’ have become so frequently bandied about within this industry. Often, research involves juggling multiple methods across many markets and amongst diverse teams; all of whom must collaborate seamlessly to analyse, export, and report rapidly. Tandem was built with these challenges in mind.MORE
Together is THE online community research platform of choice. 10-years expertise and development have helped shape a powerful platform, packed full of great features for the online researcher. Conduct research in over 35 languages. Connect with the target audiences you know already and those you want to understand, all over the world. Add branding, logos, background colour and banners to make your study sing. Personal touches, like adding a video to introduce the study, will help participants engage with you from the start. Participants can share video, images and text in much the same way they do on social media. It's simple to use for both participant and researcher. Together lets you create thought-provoking, fun and engaging activities for your participants including diaries, blogs, discussions, elicitation tasks, surveys and polls. Participant segments can be set-up and tracked from the start. During the study, useful content and insights can be tagged, exported and shared easily whenever is convenient. We can white label Together for use by multi-client organisations like agencies and research organisations involved in running multiple studies at once.MORE
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