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GfK

Reliable data and insights, together with advanced AI capabilities, have revolutionized access to real-time actionable recommendations that deliver.

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AI capabilities

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What is GfK?

For over 85 years, we have earned the trust of our clients around the world by solving critical business questions in their decision-making process around consumers, markets, brands and media. Our reliable data and insights, together with advanced AI capabilities, have revolutionized access to real-time actionable recommendations that drive marketing, sales and organizational effectiveness of our clients and partners. That’s how we promise and deliver “Growth from Knowledge”.

Services and Expertise

Explore market research solutions, industries, markets, and business issues covered by GfK

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200 Liberty Street

4th Floor

New York, NY,
United States

10281

Metro: New York (NY)

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ESOMAR (International)

Insights Association (United States)

ARF (United States)

IAB, MSI, SIMA