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GfK Retail and Technology USA

Our research focus is on the retail environment and shopper insights. We offer custom and syndicated solutions to address our clients’ business needs.

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What is GfK Retail and Technology USA ?

GfK Retail and Technology USA has developed an unparalleled reputation for delivering information and insights to our clients. Our research focus is on all phases of the retail environment and we offer both custom and syndicated solutions to address our clients' business objectives. Our custom services include distribution audits, controlled store tests, market description studies, shopper intercepts, in-store interviewing, trade sentiment studies, promotion evaluations and customer experience programs. Among our syndicated offerings are sales tracking programs covering pet nutrition and animal health, optical products and jewelry.