Brand & Positioning by Isobar Marketing Intelligence Practice
A compelling and differentiating positioning, detailed in terms of 7 different components, and fleshed out creatively.
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What is Brand & Positioning
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We understand and address the Seven Key Components of a Brand. Two of the components are emotional…and we use MindSight to address them. We can bring alive the suggested Strategy with key Creative Elements and Brand.
1. Brand Essence - High order benefit which creates an emotional connection with th...