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Dana Stanley
Greenbook’s Chief Revenue Officer
Isobar Marketing Intelligence Practice
A Practice area of Isobar operating as a full-service consulting and research firm recognized for our segmentation and emotion measurement approaches.
Why choose Us
MindSight Emotion Science
Segmentation Modeling
Insights to Innovation
What is Isobar Marketing Intelligence Practice?
Market Research Products
Segmentation & Targeting
Unambiguous guidance on who to target, their motives, the brand’s addressable occasions, and how to reach them with paid, owned, and earned media.
Brand & Positioning
A compelling and differentiating positioning, detailed in terms of 7 different components, and fleshed out creatively.
Journey Mapping
The complete Buyer Journey, identifying the key “moments of truth,” and specifying the messages and media to use at these times.
Communications Development
Great communications evoke emotions and inspire an urge to act. We assess communications on sub-conscious emotional measures as well as rational.
Product & Pricing Strategy
Guidance at any point in the new product development process, from early-on concept screening to concept optimization and sales forecasting.
White Space Exploration
Identification of emerging or "hidden" business opportunities, based on consumers' latent or evolving beliefs, motivations, values, and behaviors.
MindSight®
MindSight® is a proprietary applied neuroscience product, a unique technology uncovering the emotions that allow us to decode complex human responses.
MindSight® Direct
The power of MindSight now in a “self-service” platform providing brands the opportunity to create and run their own research studies.
Services and Expertise
Explore market research solutions, industries, markets, and business issues covered by Isobar Marketing Intelligence Practice
Research Services
Research Solutions