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LivingLens is the world’s leading video capture and analytics platform, working with 16 of the top 25 agencies as well as directly with blue chip brands. We are transforming how insight is generated from multimedia (video, audio & photo) content, on a global scale. Video allows you to get closer to consumers than ever before. You can see and hear them in their own words, understand how they interact with their environment and witness their reactions to situations, brands, products and experiences. However, video in the past has been challenging and time consuming to work with, until now. LivingLens opens-up a wealth of opportunities to incorporate video in research, across a huge range of use cases and methodologies; from in-home video diaries to in the moment CX feedback within quantitative surveys. LivingLens unlocks the rich data held within video content, including speech, sentiment, activity and objects. The platform extends the value of your content, moving it beyond a single project to become a data asset in its own right. You can search, mine and analyze your content using the latest tools and features to quickly and easily understand themes, and navigate to the moments that matter. The platform makes it easy for you to share your content, creating engaging stories that drive action.
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View the recording to learn how to embrace video to augment traditional research techniques.Read more »