Locately

Introducing the next-generation intercept: GPS location analytics combined with in-the-moment mobile surveys. Locately's platform detects which stores consumers visit based on location data from mobile phones. Our platform sends targeted mobile surveys to shoppers "in the moment" while they are actually at the store to understand what ads they notice and why/how shoppers make decisions. The next-generation intercept can be used for marketing effectiveness, shopper insights, segmentation studies, and path-to purchase research.