Technology-Enabled: Our research capabilities are deeply rooted in our proprietary Maru/HUB platform, which powers our research worldwide. HUB allows multiple data streams to be integrated in a single ecosystem, facilitating the real-time analysis of behavioral, transactional and attitudinal information to deliver insights at speed.
Sector Experts: Sometimes data and market intelligence tell only part of the story. Our clients are sector experts, and our teams are too, making us uniquely positioned to understand the nuances and challenges our clients face. Our global research and consulting teams draw on their extensive experience partnering with global organizations to drive brands forward and provide cutting-edge solutions.
Customer Connectors: What customers don’t tell you can hurt you. Customers have a difficult time understanding, let alone communicating, their emotional process. We can help organizations better understand customers holistically: not just how they think attitudinally, but, more importantly, how they feel and behave. By capturing emotion through visual and implicit techniques, we uncover why and how customers connect emotionally. and subconsciously with our clients’ brands, products and services.
We observe behavior rather than ask, employing non-scalar, choice-based tools. We capture how people behave when they are faced with making a decision, identifying the tradeoffs that customers evaluate every day. These behavioral tools can be used from ideation to predictive in-market decisions. By understanding customers’ emotional and behavioral interactions with your brand, you can predict their behavior more accurately than has previously been possible.
We exist to help great organizations spark better connections.