Maru Group

WORLD LEADING CX AND INSIGHTS SOFTWARE + ADVISORY SERVICES

SOFTWARE IS THE FOUNDATION OF OUR OFFER

Our research capabilities are deeply rooted in our proprietary Maru/HUB platform, which powers our research worldwide. From multi touchpoint Customer Experience (CX) and Customer Experience Management (CEM) to Panel Communities and on, HUB allows multiple data streams to be integrated into a single ecosystem, facilitating the real-time analysis of behavioral, transactional and attitudinal information to deliver insights at speed.

The Maru/HUB platform has the broadest capability set available on the market. It includes text analytics, advanced analysis and reporting, sophisticated survey authoring, and compelling data visualization tools in addition to, remarkable market leading innovations in conversational AI, machine learning based modeling of unstructured data and video data capture.

VALUE ADDING ADVISORY SERVICES

We believe that what people say and do is often different. We are convinced that the industry has been too focused on what consumers Think, ignoring how people Feel and the dominant role emotions play in how consumers Behave. With HUB apps and our world leading solutions IP we deliver a radical new approach to close this Say-Do gap.

We are uniquely positioned at the intersection of Behavior and Emotion. Our approaches are deeply rooted in the wealth of behavioral science work that shows consumers Feel then Behave and lastly Think. By evaluating research issues through both System 1 and System 2 lenses we provide a connected and holistic view of consumer response.

Our Maru/HUB ecosystem enables our flexible service model which means we work how you want to. Select the right service model for your business on a project-by-project basis for maximum value.

This combination allows Maru to promise holistic understanding, insight and action: to paint better pictures, faster.