MaxProduct™ by Rockbridge Associates
Understand what feature tradeoffs need to be made for your product based on customers’ buying interest and resulting impact on revenue and costs.
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What is MaxProduct™
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MaxProduct™ enables you to determine the optimal feature set for your product or service. Our proprietary solution helps you to understand what feature tradeoffs need to be made based on customers’ buying interest and the resulting impact on revenues and costs. This product optimization methodology...
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