Traditional customer satisfaction metrics prove to be poor predictors of how customers allocate their spending among the brands they use, i.e., share-of-wallet. Our MaxShare™ solution measures share-of-wallet and identifies the drivers you need to focus on to increase your share of customer spending. It also identifies specific areas that if improved, will take share from your biggest competitor. The Rockbridge MaxShare™ solution is the only Wallet Allocation Rule® Certified product on the market—as a result, it is proved to link to share growth.
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