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Dana Stanley
Greenbook’s Chief Revenue Officer
Rockbridge Associates
Leading custom research firm serving the financial services, technology, e-commerce, education, travel and associations sectors
What is Rockbridge Associates?
Rockbridge is an outcome-based market research firm that provides research and consulting to companies in the services and technology sectors, as well as leading associations. The firm guides clients on strategic areas including customer loyalty, brand equity, product optimization, and segmentation. Rockbridge offers a suite of scientifically proven solutions, including MaxShare™ for measuring the drivers of share-of-wallet, and is the only Wallet Allocation Rule® Certified solution available in the market.
Rockbridge’s award-winning executive team has received numerous accolades for their thought leadership in customer experience and loyalty research, as well as technology adoption. They have written more influential books, produced more award-winning scientific research, and presented at more industry forums than comparable research firms. Rockbridge was founded in 1992, and has offices in the Washington, DC and New York metro areas.
Rockbridge’s award-winning executive team has received numerous accolades for their thought leadership in customer experience and loyalty research, as well as technology adoption. They have written more influential books, produced more award-winning scientific research, and presented at more industry forums than comparable research firms. Rockbridge was founded in 1992, and has offices in the Washington, DC and New York metro areas.
Services and Expertise
Explore market research solutions, industries, markets, and business issues covered by Rockbridge Associates
Research Resources
8 results
Disrupting the Traditional Association Membership Model
Article
In recent years, associations have faced increasing pressure from for-profit companies encroaching on their core competencies. Learn how they can fight back against this growing competition by utilizing innovative approaches to deliver member services and benefits.
Understanding Consumer Decision-Making with Means-End Research
Article
See how Rockbridge Associates utilizes a scientifically proven means-end approach to uncover consumers’ underlying motives and decision processes, which enables clients to create powerful communications that move consumers to action and build brand loyalty.
From Mind Share to Market Share
Article
Companies spend millions to measure and track brand equity with various measures of awareness, familiarity, favorability, and trust, but there’s a fundamental problem with this approach – these metrics alone don’t reliably predict market share. See how Rockbridge Associates has solved this problem and is able to provide a true view of brand equity that is proven to link to future behavior and ultimately market share.