MaxShare™ by Rockbridge Associates
Measures share-of-wallet and identifies the drivers you need to focus on to increase your share of customer spending.
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What is MaxShare™
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Traditional customer satisfaction metrics prove to be poor predictors of how customers allocate their spending among the brands they use, i.e., share-of-wallet. Our MaxShare™ solution measures share-of-wallet and identifies the drivers you need to focus on to increase your share of customer spendin...
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