Dial Tester by Touchstone Research, Inc.
Proprietary dial testing platform capturing second-by-second audience sentiment across ads, trailers, and media content. Full-service or DIY.
Back to full information
What is Dial Tester
Visit website
Key features:
Second-by-Second Sentiment Capture
Records continuous audience reactions as content plays, pinpointing the exact moments that engage, lose, or confuse viewers rather than relying on recalled impressions after exposure.
Designed for All Ages Including Kids and Teens
Intuitive, age-appropriate interface tested with kids, tweens, teens, and adults, enabling reliable participation across demographics including hard-to-reach youth audiences.
Segmented Diagnostic Analysis
Compare moment-level reactions across demographic, geographic, or custom audience segments to understand how different groups respond to the same content at the same time.
Secure Content Testing Integration
Optional integration with TSR's Secure Content Testing platform applies dynamic and forensic watermarking to protect pre-release or confidential content during dial testing studies.
Full-Service, Flexible, and DIY Options
Choose end-to-end research management by TSR's team, targeted support at specific stages, or direct platform access for teams that prefer to run studies independently.