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Dana Stanley
Greenbook’s Chief Revenue Officer
ACUPOLL Precision Research vs TRC Insights
Company details
Description
1. Our normative MarketDatabase contains over 55,000 concept, ads, packagin
TRC Insights is a research & analytics firm that uses AI tools to reduce uncertainty without compromising accuracy.
We specialize in online communities, pricing research, message and feature prioritization, conjoint analysis, brand equity research, and satisfaction & loyalty.
Type of company
Full Service
International
Quantitative Research
Data & Analytics
Full Service
Quantitative Research
Top benefits
55000 Concept/Ad Database
System 1 Idea Screening
Pioneered Qual+Quant CLTs
20+ Yr Research Managers
Fast & Cost-Efficient
Synthetic Data
HiTRUST Audited Data
100s of conjoints
Team of in-house analysts
In business for 35+ yrs
Location
Loveland, Ohio, United States
Fort Washington, Pennsylvania, United States
Market Research Specialties
Advertising Research
Product Testing
Brand Positioning Research
Concept Testing
Hybrid & Mixed Methodology Market Research
Brand Equity Research
Price & Pricing Research
Full Service Quantitative Market Research
Conjoint Analysis / Trade-off/Choice Modeling
Segmentation Analytics
Features and attributes
Сredentials
Ratings & Testimonials
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Images
Test Against Database Norms
System 1 & 2 Idea Screening
Online Qual+Quant Groups
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Recognition
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Top 50 Most Innovative [2023]
Recommended by Clients [2024]
Greenbook Directory | Featured Expert [2024]