C+R Research vs Smarty Pants

C+R Research
C+R Research

Visit website

Smarty Pants
Smarty Pants

Visit website

Company details

Description

For 65 years, C+R Research, a women-owned, full-service marketing insights agency, has been helping brands grow by delivering great research, deep perspective, and committed client service. We are dedicated to delivering smartly designed resear

Smarty Pants is a market research and strategic consulting firm dedicated to illuminating the business world with brilliant insights, inspiring stories, and ingenious solutions. Since 2005, the world’s leading brands have relied on Smarty Pants to lead custom qualitative and quantitative research

Type of company

  • Qualitative Research

  • Quantitative Research

  • Panels / Communities

  • Full Service

  • Qualitative Research

  • Quantitative Research

Top benefits

  • Innovative Custom Research

  • Live and Online Qual

  • Agile Suite of Solutions

  • Communities

  • Multicultural Expertise

  • Youth & family expertise

  • Creative methods

  • Compelling deliverables

  • Best-in-class talent

Location

Chicago, Illinois, United States

---

Market Research Specialties

  • Business-to-Business Research

  • Consumer Attitude & Usage Research

  • Shopper Insights

  • Market Segmentation

  • Brand Equity Research

  • Market Research with Children

  • Market Research with Teenagers & Youth

  • Full Service Quantitative Market Research

  • Full Service Qualitative Market Research

  • Moderating with Children

Features and attributes

  • AI-Enhanced Moderation
  • Conversational Surveys
  • E-commerce
  • Insight Communities
  • Integration w. marketing tools
  • Mobile ethnography
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Text & sentiment analytics
  • Unmoderated testing tools
  • Web usability testing
  • AI-Enhanced Moderation
  • Conversational Surveys
  • E-commerce
  • Insight Communities
  • Integration w. marketing tools
  • Mobile ethnography
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Text & sentiment analytics
  • Unmoderated testing tools
  • Web usability testing