Cultural Logic LLC vs decision point

Cultural Logic LLC
Cultural Logic LLC

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decision point
decision point

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Company details

Description

We’ve spent 20 years helping top organizations solve their toughest consumer/voter challenges. Our expertise in hard-to-reach audiences and rapid research turnaround sets us apart.


Some of the world’s leading organizations have entrusted us with their research.

At decision point we fuel business breakthroughs by turning consumer understanding into smart decisions and growth. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring clarity and direction to move your business forwar

Type of company

  • Consulting

  • Data Collection

  • Qualitative Research

  • Consulting

  • Qualitative Research

  • Quantitative Research

Top benefits

  • On-the-ground

  • Authentic, not in a lab

  • Reach those others can't

  • Deep Insights

  • Video-Meet Your Audience

  • Custom designed research

  • Unparalleled analytics

  • Insights into action

  • Strategic consultants

  • Excellent client service

Location

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Madison, Wisconsin, United States

Market Research Specialties

  • Ethnography

  • Psychological / Motivational Research

  • Full Service Qualitative Market Research

  • Online In-Depth & One-on-One Interviews

  • Mobile Ethnography

  • Ethnography

  • Brand Positioning Research

  • Conjoint Analysis / Trade-off/Choice Modeling

  • Packaging Testing

  • Product Development Research

Features and attributes

  • Advanced Analytics
  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Collaboration & workflow
  • Custom dashboards
  • Custom tracking surveys
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Product analytics
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Research repository
  • Survey Analysis
  • Synchronous platform
  • Text & sentiment analytics
  • Transcription quality
  • Visual analysis tools
  • Web usability testing
  • Advanced Analytics
  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Collaboration & workflow
  • Custom dashboards
  • Custom tracking surveys
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Product analytics
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Research repository
  • Survey Analysis
  • Synchronous platform
  • Text & sentiment analytics
  • Transcription quality
  • Visual analysis tools
  • Web usability testing
  • Сredentials

    Ratings & Testimonials

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    5

    Based on 3 ratings

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    Images

    Cultural Logic LLC

    Cultural Logic LLC

    decision point

    decision point

    decision point