Current Forward vs End to End User Research

Current Forward
Current Forward

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End to End User Research
End to End User Research

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Company details

Description

Current Forward is a consumer insights firm that helps brands like the San Antonio Spurs, Brilliant Earth, Priceline, Zoom, and Match Group find fresh ways to be relevant.


Current Forward's Data > Story > Action framework ensures that your company will understand the 'why'

From End to End we are here to help! Common to complex participant recruiting, state-of-the-art lab and focus group facility rentals, and expert consulting!



Each testing room fully equipped with:

• Extra-large TV displays

• A/V recording

Type of company

  • Qualitative Research

  • Quantitative Research

  • Full Service

  • Full Service

  • Focus Group Facility

  • Qualitative Research

Top benefits

  • Gen Z Specialists

  • Data Storytellers

  • Qual, Quant & UX Research Experts

  • Trend Development Experts

  • Female Owned & Operated

  • Expert qual researchers

  • Dedicated recruiters

  • Usability/UX/HF Experts

  • Jury /Focus group rooms

  • Kitchens/CLT/Taste tests

Location

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Houston, Texas, United States

Market Research Specialties

  • Full Service Qualitative Market Research

  • Online Focus Groups

  • B2B Research Market & Competitive Intelligence

  • Qualitative Market Research Services

  • Website Usability & UX

  • Focus Group Facilities

  • Product Usability Testing

  • Ethnography

  • Website Usability & UX

  • Taste Tests & Sensory Tests

Features and attributes

  • Asynchronous platform
  • Brand management
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Intercept sampling
  • Marketplace / Programmatic
  • Mobile UX and accessibility
  • Mobile platform
  • Panel / Panel management
  • Qual-at-scale platform
  • Qualitative recruitment
  • Research communities
  • Respondent experience tools
  • Social networks
  • Synchronous platform
  • Transcription quality
  • Visual analysis tools
  • Asynchronous platform
  • Brand management
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Intercept sampling
  • Marketplace / Programmatic
  • Mobile UX and accessibility
  • Mobile platform
  • Panel / Panel management
  • Qual-at-scale platform
  • Qualitative recruitment
  • Research communities
  • Respondent experience tools
  • Social networks
  • Synchronous platform
  • Transcription quality
  • Visual analysis tools
  • Images

    Current Forward

    Current Forward

    Current Forward

    End to End User Research

    Atlantis Focus Group Room

    End to End User Research

    Atlantis Observation Room

    End to End User Research

    Discovery Focus Group Room