Daxue Consulting vs The Sound

Daxue Consulting
Daxue Consulting

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The Sound
The Sound

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Company details

Description

Daxue Consulting is a China-focused market research and strategy consultancy that helps international companies enter, grow, and operate in the Chinese market. The firm provides consumer insights, market intelligence, qualitative and quantitative research, digital strategy, product and channel testi

The Sound is a Global Consumer Research, Brand Strategy and Product Innovation agency, applying leading edge market research techniques, technologies and marketing models to solve client brand, marketing, communications and product challenges.


We are a team of brand experts, stra

Type of company

  • Full Service

  • International

  • Data & Analytics

  • Data & Analytics

  • Consulting

  • Full Service

Top benefits

    • We are outcome driven

    • We put empathy first

    • We see humans in data

    • We see what others don't

    • We drive real growth

    Location

    Shanghai, China

    Chicago, Illinois, United States

    Market Research Specialties

    • Brand Positioning Research

    • Consumer Market Research

    • Consumer Attitude & Usage Research

    • Strategic Market Research

    • Market Research in East Asia & China

    • Business Issue: Brand / product / service launch

    • Advertising Research

    • Advertising Communication Strategy Research

    • International Market Research with Consumers

    • Idea Generation

    Features and attributes

  • Asynchronous platform
  • Custom tracking surveys
  • Mobile platform
  • Omnibus brand tracking
  • Physical product testing
  • Product analytics
  • Qual & quant integration
  • Synchronous platform
  • Text & sentiment analytics
  • Unmoderated testing tools
  • Asynchronous platform
  • Custom tracking surveys
  • Mobile platform
  • Omnibus brand tracking
  • Physical product testing
  • Product analytics
  • Qual & quant integration
  • Synchronous platform
  • Text & sentiment analytics
  • Unmoderated testing tools