Firefish is an award-winning, full-service insight consultancy that combines an instinctive & deep understanding of Human Behavior, an i
At decision point we fuel business breakthroughs by turning consumer understanding into smart decisions and growth. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring clarity and direction to move your business forwar
Qualitative Research
Quantitative Research
International
Consulting
Qualitative Research
Quantitative Research
Independent
Strategy Experts
Method-Agnostic
Global Experts
Impactful Award Winners
Custom designed research
Unparalleled analytics
Insights into action
Strategic consultants
Excellent client service
New York City, New York, United States
Madison, Wisconsin, United States
Global Market Research Capabilities
Advertising Research
Strategic Market Research
Business Issue: Brand / product / service launch
Hybrid & Mixed Methodology Market Research
Ethnography
Brand Positioning Research
Conjoint Analysis / Trade-off/Choice Modeling
Packaging Testing
Product Development Research
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