Forethought vs SKIM
Company details
Description
Forethought is a marketing advisory, strategy and analytics firm supporting clients to drive in-market outcomes via brand, communications, customer experience and offer optimization.
The 100-strong team partner with leading brands in North America and the Asia Pacific region from
While SKIM’s expertise is sophisticated, its mission is simple; in a world of constant change, SKIM partners with leading companies worldwide looking to elevate their pricing, brand communication and innovation strategies with greater precision and certainty.
SKIM’s success stems from deca
Type of company
Data & Analytics
Consulting
Full Service
Full Service
International
Consulting
Top benefits
Price&Portfolio Strategy
Decision Journey Mapping
Decades of Comm Research
Conjoint Analysis
Location
VIC, Australia
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Market Research Specialties
Customer Satisfaction Research
Advertising Effectiveness Research
Brand Loyalty / Satisfaction Research
Brand Positioning Research
Brand Equity Research
Price & Pricing Research
Product Development Research
Market Simulation & Modeling
Shopper Journey Mapping
Forecasting & Predictive Analytics