Highlight vs Orchard Insights

Highlight
Highlight

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Orchard Insights
Orchard Insights

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Company details

Description

Highlight is the leading purpose-built software for product developers & marketers to innovate, renovate, and make critical decisions with confidence.


Revolutionize your market research - The cost of failed market research is high. Unlike traditional methods, our in-the-wild testing predicts what consumers actually want, not just what they say they want.

No incentives, no bias, just authentic behavior. Fast.

Type of company

  • Data & Analytics

  • Qualitative Research

  • Software & Technology

  • Software & Technology

  • Qualitative Research

  • Quantitative Research

Top benefits

  • >90% Completion Rates

  • <1 Week to Data

  • Turnkey Logistics

  • High Quality Respondents

  • Real-Time Data Dashboards

    Location

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    Chicago, Illinois, United States

    Market Research Specialties

    • Home Use Tests

    • Foods & Nutrition [market sector expertise]

    • Pet Owners / Foods / Supplies [market sector expertise]

    • Alcoholic Beverages [market sector expertise]

    • Cosmetics & Beauty Aids [market sector expertise]

    • Business Issue: Brand / product / service launch

    • Business Issue: Gain new customers

    • Consumer Market Research

    • Concept Testing

    • Package Development Research

    Features and attributes

  • Advanced Analytics
  • All-in-one platform
  • All-in-one suite
  • Asynchronous platform
  • Behavioral capabilities
  • Conversational Surveys
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Insight Communities
  • Mobile UX and accessibility
  • Mobile platform
  • Panel / Panel management
  • Physical product testing
  • Proprietary data
  • Proprietary incentive programs
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Research communities
  • Respondent experience tools
  • Survey Analysis
  • Synchronous platform
  • Target feasibility estimates
  • Templated & automated testing
  • Text & sentiment analytics
  • Visual analysis tools
  • Advanced Analytics
  • All-in-one platform
  • All-in-one suite
  • Asynchronous platform
  • Behavioral capabilities
  • Conversational Surveys
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Insight Communities
  • Mobile UX and accessibility
  • Mobile platform
  • Panel / Panel management
  • Physical product testing
  • Proprietary data
  • Proprietary incentive programs
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Research communities
  • Respondent experience tools
  • Survey Analysis
  • Synchronous platform
  • Target feasibility estimates
  • Templated & automated testing
  • Text & sentiment analytics
  • Visual analysis tools
  • Demo recording

    Highlight: Product Intelligence Platform Demo

    demo
    30 min

    Watch Recording

    Orchard: Turning Social Media Feeds into a Real-World Behavioral Research Laboratory

    demo
    20 min

    Watch Recording

    Orchard: What People Do vs. What They Say: Rethinking How We Predict Consumer Behavior

    demo
    8 min

    Watch Recording

    Images

    Highlight

    Highlight

    Highlight

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