Orchard Insights vs Material

Orchard Insights
Orchard Insights

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Company details

Description

Revolutionize your market research - The cost of failed market research is high. Unlike traditional methods, our in-the-wild testing predicts what consumers actually want, not just what they say they want.

No incentives, no bias, just authentic behavior. Fast.

Material is a global strategy, insights, design, and technology partner to companies striving for true customer centricity and ongoing relevance in a digital first, customer-led world. By leveraging proprietary, science-based tools that enable human understanding, we inform and create customer-ce

Type of company

  • Software & Technology

  • Qualitative Research

  • Quantitative Research

  • Full Service

  • Qualitative Research

  • Quantitative Research

Top benefits

    • Customer Experience

    • Behavioral Analytics

    • Brand Marketing & CRM

    • Growth Strategy

    • Product Design

    Location

    Chicago, Illinois, United States

    New York, New York, United States

    Market Research Specialties

    • Business Issue: Brand / product / service launch

    • Business Issue: Gain new customers

    • Consumer Market Research

    • Concept Testing

    • Package Development Research

    • Customer Experience Research

    • Business Issue: Brand / product / service launch

    • Business Issue: Brand repositioning

    • Business Issue: Develop, revitalise market

    • Business Issue: Gain new customers

    Features and attributes

  • Advanced Analytics
  • Asset management
  • Asynchronous platform
  • Audience/Influencer Analytics
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & Storytelling
  • Collaboration & workflow
  • Competitive Insights
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Insight Communities
  • Mobile UX and accessibility
  • Mobile platform
  • Natural language queries
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Real-time tracking & alerts
  • Research communities
  • Social Media & Web Analytics
  • Social Media Monitoring
  • Survey Analysis
  • Synchronous platform
  • Templated & automated testing
  • Transcription quality
  • Visual analysis tools
  • Advanced Analytics
  • Asset management
  • Asynchronous platform
  • Audience/Influencer Analytics
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & Storytelling
  • Collaboration & workflow
  • Competitive Insights
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Insight Communities
  • Mobile UX and accessibility
  • Mobile platform
  • Natural language queries
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Real-time tracking & alerts
  • Research communities
  • Social Media & Web Analytics
  • Social Media Monitoring
  • Survey Analysis
  • Synchronous platform
  • Templated & automated testing
  • Transcription quality
  • Visual analysis tools
  • Demo recording

    Orchard: Turning Social Media Feeds into a Real-World Behavioral Research Laboratory

    demo
    20 min

    Watch Recording

    Orchard: What People Do vs. What They Say: Rethinking How We Predict Consumer Behavior

    demo
    8 min

    Watch Recording

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