Highlight vs discover.ai

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Company details

Description

Highlight is the definitive product intelligence platform enabling brands to create products people love. Powered by a proprietary community, seamless logistics, expert research methodologies, and AI-driven analytics, Highlight’s p

We’re a qualitative cultural insights service and we believe that the answers to your questions live online. We combine the power of machine learning with human expertise to unearth valuable insights in text, images and online content. Using our bespoke AI, we explore the rich content that lives

Type of company

  • Data & Analytics

  • Qualitative Research

  • Software & Technology

  • Software & Technology

  • Full Service

  • Qualitative Research

Top benefits

  • >90% Completion Rates

  • Expert Research Blueprints

  • Turnkey Logistics

  • High Quality Respondents

  • Real-Time Data Dashboards

  • Cultural insights

  • Harness online conversations

  • Strategic through to tactical

  • Human insight experts

  • Agile in Delivery

Location

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Market Research Specialties

  • Home Use Tests

  • Foods & Nutrition [market sector expertise]

  • Pet Owners / Foods / Supplies [market sector expertise]

  • Market Research with Children

  • Beverages [market sector expertise]

  • Consumer Lifestyle & Value Trends

  • Strategic Market Research

  • Market Segmentation

  • Full Service Qualitative Market Research

  • Qualitative Social Media Research

Features and attributes

  • Advanced Analytics
  • All-in-one platform
  • All-in-one suite
  • Asynchronous platform
  • Behavioral capabilities
  • Conversational Surveys
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Insight Communities
  • Mobile UX and accessibility
  • Mobile platform
  • Panel / Panel management
  • Physical product testing
  • Proprietary data
  • Proprietary incentive programs
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Research communities
  • Respondent experience tools
  • Survey Analysis
  • Synchronous platform
  • Target feasibility estimates
  • Templated & automated testing
  • Text & sentiment analytics
  • Visual analysis tools
  • Advanced Analytics
  • All-in-one platform
  • All-in-one suite
  • Asynchronous platform
  • Behavioral capabilities
  • Conversational Surveys
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Insight Communities
  • Mobile UX and accessibility
  • Mobile platform
  • Panel / Panel management
  • Physical product testing
  • Proprietary data
  • Proprietary incentive programs
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Research communities
  • Respondent experience tools
  • Survey Analysis
  • Synchronous platform
  • Target feasibility estimates
  • Templated & automated testing
  • Text & sentiment analytics
  • Visual analysis tools
  • Demo recording

    Highlight: Product Intelligence Platform Demo

    demo
    30 min

    Watch Recording

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    Images

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    discover.ai

    discover.ai

    discover.ai