Informed Decisions Group, Inc. vs Clearworks
Company details
Description
Informed Decisions Group, Inc. (IDG) is a full-service behavioral insights firm specializing in shopper research, customer behavior, and market strategy. We help brands understand how and why customers make decisions, across physical, digital, and hybrid environments, to drive conversion, brand e
Clearworks is an insights, innovation, and customer-experience company. For us, everything starts with understanding customer perceptions, challenges, and aspirations. We help clients understand their customers better, identify opportunities for innovation, and create products, services, and expe
Type of company
Full Service
Qualitative Research
Quantitative Research
Consulting
Full Service
Qualitative Research
Top benefits
Human-centered design
A collaborative bunch
More than just research
Industry agnostic
Engaging deliverables
Location
Avon, Ohio, United States
San Francisco, California, United States
Market Research Specialties
Eye Tracking
Shopper Insights
Full Service Market Research
Market Segmentation
Conjoint Analysis / Trade-off/Choice Modeling
Idea Generation
Ethnography
Brainstorming & Facilitation
Shopper Journey Mapping
B2B Research with Professionals & Executives
Features and attributes
Images
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