Insights Opinion vs decision point

Insights Opinion
Insights Opinion

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decision point
decision point

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Company details

Description

Insights Opinion is an emerging global leader in research outsourcing, specializing in high-quality data collection and market intelligence services for B2B organizations, healthcare companies, and global brands, alongside leading research and consulting firms. With operations spanning over 100 c

At decision point we fuel business breakthroughs by turning consumer understanding into smart decisions and growth. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring clarity and direction to move your business forwar

Type of company

  • Qualitative Research

  • Quantitative Research

  • Data Collection

  • Consulting

  • Qualitative Research

  • Quantitative Research

Top benefits

  • 200+ CATI Station Centre

  • 8 million + Global Panel

  • B2B & Healthcare Specialist

  • Global Healthcare Panel

  • End 2 End Services Expert

  • Custom designed research

  • Unparalleled analytics

  • Insights into action

  • Strategic consultants

  • Excellent client service

Location

Lewes, Delaware, United States

Madison, Wisconsin, United States

Market Research Specialties

  • CATI Interviewing

  • Business-to-Business Research

  • One-on-One & In-Depth Interviews (IDI)

  • Healthcare & Medical [market sector expertise]

  • Full Service Qualitative Market Research

  • Ethnography

  • Brand Positioning Research

  • Conjoint Analysis / Trade-off/Choice Modeling

  • Packaging Testing

  • Product Development Research

Features and attributes

  • Advanced Analytics
  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Collaboration & workflow
  • Custom dashboards
  • Custom tracking surveys
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Product analytics
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Research repository
  • Survey Analysis
  • Synchronous platform
  • Text & sentiment analytics
  • Transcription quality
  • Visual analysis tools
  • Web usability testing
  • Advanced Analytics
  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Collaboration & workflow
  • Custom dashboards
  • Custom tracking surveys
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Product analytics
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Research repository
  • Survey Analysis
  • Synchronous platform
  • Text & sentiment analytics
  • Transcription quality
  • Visual analysis tools
  • Web usability testing
  • Сredentials

    Ratings & Testimonials

    5

    Based on 3 ratings

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    5

    Based on 3 ratings

    See details

    Images

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    decision point

    decision point

    decision point