InsightsNow vs Matrix Sciences International Inc.
Company details
Description
It's hard to align product and brand strategy – but it's essential to design experiences people love. InsightsNow’s moments-based behavioral approach empowers visionary product leaders to activate insights and align product and brand strategy, building a healthier, happier world.
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When you choose Matrix Sciences, you’re choosing a true partnership you can count on. Our diverse in-house experts in consumer, sensory, and market research have over a century of combined experience and specialize in collaboration for your research projects. Our team acts as an extension of your
Type of company
Full Service
International
Consulting
Full Service
Quantitative Research
Consulting
Top benefits
In-context Evaluations
Implicit Techniques
Behavioral Frameworks
ISO Certified, Secure
Sensory Brand Fingerprint
World class best practices based in sensory science, consumer research, and market research.
Research is approached in an adaptive and flexible manner as changes occur along the project timeline.
Location
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Mt Prospect, Illinois, United States
Market Research Specialties
Business Issue: Gain trial
Concept Optimization Research
Product Development Research
Product Optimization Research
Taste Tests & Sensory Tests
Taste Tests & Sensory Tests
Consumer Market Research
Packaging Testing
Product Market Research
Product Optimization Research