Inventive Analytics vs decision point

Inventive Analytics is led by Josh Wilson, a senior analytics consultant in Chicago with 18 years of experience, including 12 at Deloitte Consulting. We help brands and research firms make high-stakes pricing, product, and customer decisions, with strong methodology, clear analysis, and strategic

At decision point we fuel business breakthroughs by turning consumer understanding into smart decisions and growth. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring clarity and direction to move your business forwar