Lamppost Insights is a new type of research and brand consultancy, borne from what we feel was complacency in the marketplace.
We take inspiration from the (in)famous quote by advertising legend David Ogilvy, "...research is used as a drunkard uses a lamppost, for support rather t
While SKIM’s expertise is sophisticated, its mission is simple; in a world of constant change, SKIM partners with leading companies worldwide looking to elevate their pricing, brand communication and innovation strategies with greater precision and certainty.
SKIM’s success stems from
Consulting
Full Service
Quantitative Research
Full Service
International
Consulting
Brand Experts
Senior, Experienced Team
Collaborative Partners
Customized Approaches
Strategic Guidance
Price&Portfolio Strategy
Decision Journey Mapping
Decades of Comm Research
Conjoint Analysis
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Advertising Research
Brand Equity Research
Business-to-Business Research
Consumer Market Research
Shopper Insights
Price & Pricing Research
Product Development Research
Market Simulation & Modeling
Shopper Journey Mapping
Forecasting & Predictive Analytics