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Dana Stanley
Greenbook’s Chief Revenue Officer
Lamppost Insights, LLC vs decision point
Company details
Description
Lamppost Insights is a new type of research and brand consultancy, borne from what we feel was complacency in the marketplace.
We take inspiration from the (in)famous quote by advertising legend David Ogilvy, "...research is used as a drunkard uses a lamppost, for support rather t
At decision point we fuel business breakthroughs by turning consumer understanding into smart decisions and growth. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring clarity and direction to move your business forwar
Type of company
Consulting
Full Service
Quantitative Research
Consulting
Qualitative Research
Quantitative Research
Top benefits
Brand Experts
Senior, Experienced Team
Collaborative Partners
Customized Approaches
Strategic Guidance
Custom designed research
Unparalleled analytics
Insights into action
Strategic consultants
Excellent client service
Location
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Madison, Wisconsin, United States
Market Research Specialties
Advertising Research
Brand Equity Research
Business-to-Business Research
Consumer Market Research
Shopper Insights
Ethnography
Brand Positioning Research
Conjoint Analysis / Trade-off/Choice Modeling
Packaging Testing
Product Development Research
Features and attributes
Сredentials
Ratings & Testimonials
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Images
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