Lamppost Insights, LLC vs decision point

Lamppost Insights is a new type of research and brand consultancy, borne from what we feel was complacency in the marketplace.

We take inspiration from the (in)famous quote by advertising legend David Ogilvy, "...research is used as a drunkard uses a lamppost, for support rather t

At decision point, we turn consumer understanding into better business decisions and growth opportunities. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring the research expertise and business perspective to move you