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Dana Stanley
Greenbook’s Chief Revenue Officer
Lamppost Insights, LLC vs P&K Research
Company details
Description
Lamppost Insights is a new type of research and brand consultancy, borne from what we feel was complacency in the marketplace.
We take inspiration from the (in)famous quote by advertising legend David Ogilvy, "...research is used as a drunkard uses a lamppost, for support rather t
For 65+ years P&K Research has been a pioneering leader in research methods and analytics. Our expertise reveals the drivers of consumer acceptance across multiple categories including food, beverage, personal care, vitamins/supplements, and more. We offer customized solutions tailored to eve
Type of company
Consulting
Full Service
Quantitative Research
Full Service
Qualitative Research
Quantitative Research
Top benefits
Brand Experts
Senior, Experienced Team
Collaborative Partners
Customized Approaches
Strategic Guidance
Proven Expertise
Customized Solutions
Diverse Facilities
Commitment to Quality
Innovative Approach
Location
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Chicago, Illinois, United States
Market Research Specialties
Advertising Research
Brand Equity Research
Business-to-Business Research
Consumer Market Research
Shopper Insights
Consumer Market Research
Sensory Research
Legal Claims Substantiation Research
Product Optimization Research
Home Use Tests
Features and attributes
Images
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Santa Ana Testing Room
Chicago Qual Kitchen
