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Dana Stanley
Greenbook’s Chief Revenue Officer
Lamppost Insights, LLC vs TRC Insights
Company details
Description
Lamppost Insights is a new type of research and brand consultancy, borne from what we feel was complacency in the marketplace.
We take inspiration from the (in)famous quote by advertising legend David Ogilvy, "...research is used as a drunkard uses a lamppost, for support rather t
TRC Insights is a research & analytics firm that uses AI tools to reduce uncertainty without compromising accuracy.
We specialize in online communities, pricing research, message and feature prioritization, conjoint analysis, brand equity research, and satisfaction & loyalty.
Type of company
Consulting
Full Service
Quantitative Research
Data & Analytics
Full Service
Quantitative Research
Top benefits
Brand Experts
Senior, Experienced Team
Collaborative Partners
Customized Approaches
Strategic Guidance
Synthetic Data
HiTRUST Audited Data
100s of conjoints
Team of in-house analysts
In business for 35+ yrs
Location
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Fort Washington, Pennsylvania, United States
Market Research Specialties
Advertising Research
Brand Equity Research
Business-to-Business Research
Consumer Market Research
Shopper Insights
Brand Equity Research
Price & Pricing Research
Full Service Quantitative Market Research
Conjoint Analysis / Trade-off/Choice Modeling
Segmentation Analytics
Features and attributes
Сredentials
Ratings & Testimonials
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Recognition
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Top 50 Most Innovative [2023]
Recommended by Clients [2024]
Greenbook Directory | Featured Expert [2024]