Leger vs SKIM

Company details

Description

Founded in 1986, Leger is the largest Canadian-owned research and analytics company, with over 600 employees and a multidisciplinary team of experienced full-time research professionals across North America. Our research capabilities cover every dimension of the marketplace and opinion landscape,

While SKIM’s expertise is sophisticated, its mission is simple; in a world of constant change, SKIM partners with leading companies worldwide looking to elevate their pricing, brand communication and innovation strategies with greater precision and certainty. 

SKIM’s success stems from

Type of company

  • Full Service

  • Panels / Communities

  • Consulting

  • Full Service

  • International

  • Consulting

Top benefits

    • Price&Portfolio Strategy

    • Decision Journey Mapping

    • Decades of Comm Research

    • Conjoint Analysis

    Location

    Montreal, Quebec, Canada

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    Market Research Specialties

    • Business-to-Business Research

    • Consumer Market Research

    • Customer Experience Research

    • Advanced Analytics

    • Full Service Market Research

    • Price & Pricing Research

    • Product Development Research

    • Market Simulation & Modeling

    • Shopper Journey Mapping

    • Forecasting & Predictive Analytics

    Features and attributes

  • Advanced Analytics
  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & workflow
  • Custom dashboards
  • E-commerce
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Qual & quant integration
  • Qualitative Data Analysis
  • Survey Analysis
  • Synchronous platform
  • Synthetic Data & Participants
  • Text & sentiment analytics
  • Web usability testing
  • Advanced Analytics
  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & workflow
  • Custom dashboards
  • E-commerce
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Qual & quant integration
  • Qualitative Data Analysis
  • Survey Analysis
  • Synchronous platform
  • Synthetic Data & Participants
  • Text & sentiment analytics
  • Web usability testing