Material vs The Logit Group

Material

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The Logit Group

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Company details

Description

Material is a global strategy, insights, design, and technology partner to companies striving for true customer centricity and ongoing relevance in a digital first, customer-led world. By leveraging proprietary, science-based tools that enable human understanding, we inform and create customer-ce

The Logit Group is an innovative, technology-driven research execution company. We’re a team of holistic research practitioners, and aim to add value for our clients through expert-level insights powered by technology across a wide range of methodologies. Our proprietary online platforms and call

Type of company

Full Service
Qualitative Research
Quantitative Research

Data Collection
Qualitative Research
Quantitative Research

Top benefits

Customer Experience
Behavioral Analytics
Brand Marketing & CRM
Growth Strategy
Product Design

Methodologically agnostic
Tech driven solutions
Competitive costs
International scope
Value added insights

Location

New York, New York, United States

Toronto, Ontario, Canada

Market Research Specialties

Customer Experience Research
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Develop, revitalise market
Business Issue: Gain new customers

Data Collection Field Services
Online Research Panels
Survey Programming Services
CATI Interviewing
Full Service Quantitative Market Research

Features and attributes

AI-Assisted Data Cleaning

Advanced Analytics

Asset management

Asynchronous platform

Audience/Influencer Analytics

Behavioral capabilities

Brand management

Brand monitoring

Collaboration & Storytelling

Collaboration & workflow

Competitive Insights

Conversational Surveys

Custom tracking surveys

Customizable Dashboards

Emotion & sentiment in video

Gen AI summaries & insights

Ideation and co-creation tools

Image identification

Insight Communities

Intercept sampling

Marketplace / Programmatic

Mobile UX and accessibility

Mobile platform

Natural language queries

Panel / Panel management

Proprietary data

Qual & quant integration

Qual-at-scale platform

Qualitative Data Analysis

Qualitative recruitment

Real-time tracking & alerts

Research communities

Social Media & Web Analytics

Social Media Monitoring

Social networks

Survey Analysis

Synchronous platform

Synthetic sampling

Target feasibility estimates

Templated & automated testing

Transcription quality

Visual analysis tools