The Logit Group vs decision point

The Logit Group

Visit website

decision point

Visit website

Company details

Description

The Logit Group is an innovative, technology-driven research execution company. We’re a team of holistic research practitioners, and aim to add value for our clients through expert-level insights powered by technology across a wide range of methodologies. Our proprietary online platforms and call

At decision point we fuel business breakthroughs by turning consumer understanding into smart decisions and growth. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring clarity and direction to move your business forwar

Type of company

Data Collection
Qualitative Research
Quantitative Research

Consulting
Qualitative Research
Quantitative Research

Top benefits

Methodologically agnostic
Tech driven solutions
Competitive costs
International scope
Value added insights

Custom designed research
Unparalleled analytics
Insights into action
Strategic consultants
Excellent client service

Location

Toronto, Ontario, Canada

Madison, Wisconsin, United States

Market Research Specialties

Data Collection Field Services
Online Research Panels
Survey Programming Services
CATI Interviewing
Full Service Quantitative Market Research

Ethnography
Brand Positioning Research
Conjoint Analysis / Trade-off/Choice Modeling
Packaging Testing
Product Development Research

Features and attributes

AI-Assisted Data Cleaning

Advanced Analytics

Asynchronous platform

Behavioral capabilities

Brand management

Collaboration & workflow

Conversational Surveys

Custom dashboards

Custom tracking surveys

Customizable Dashboards

E-commerce

Emotion & sentiment in video

Gen AI summaries & insights

Ideation and co-creation tools

Intercept sampling

Marketplace / Programmatic

Mobile UX and accessibility

Mobile ethnography

Mobile platform

Mobile usability testing

Multisource data integration

Omnichannel

Panel / Panel management

Physical product testing

Physical store

Product analytics

Proprietary data

Qual & quant integration

Qual-at-scale platform

Qualitative Data Analysis

Qualitative recruitment

Research communities

Research repository

Social networks

Survey Analysis

Synchronous platform

Synthetic sampling

Target feasibility estimates

Text & sentiment analytics

Transcription quality

Visual analysis tools

Web usability testing